Client Need / To support the launch of the GS 450h (the world's first performance hybrid saloon) in Europe, Lexus required an online campaign to build awareness and knowledge of the new vehicle.
Solution / Amaze Digital created an innovative and interactive online showcase which allows users to explore the cutting-edge technology employed in the car at close range. Prominent calls to action allowed for data-capture which is integrated in to eCRM campaigns in certain markets. Traffic was driven to the sites at both a local country and pan-European level through a banner campaign and search engine marketing (SEM).
The GS450h Showcase was named as Adobe site of the day in June 2006.