Client Need / The brief was to design a new European website to reflect the core values of the Toyota brand - quality, design and innovation and to support the company’s current and future business objectives in Europe.
Solution / The website, which was launched in March 2007, has an updated visual style and delivers a more engaging, user centred experience. The core of the site is an updated product presentation template, dubbed the “Model Discovery”, which guides visitors through key information on all Toyota models in a logical, linear and intuitive way.
Amaze designed the site to utilise web templates developed by Toyota’s own technical team using Tridion’s content management solution. This technology allows Toyota to quickly and cost-effectively update site content.
Amaze worked with Toyota marketing and technical teams to develop a visual composition and functional framework that enables the exploitation of evolving capabilities and standards such as AJAX and CSS 2.0.